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How to Create a Great Site
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How to Create a Great Site
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There are several ways to create a great site. A good way to start is to think about your audience. Try to create a persona of your ideal customer, and make it easy for them to find the information they need. Also, make it easy for them to sign up for your email newsletter. A great site is always growing, so it’s vital to keep it fresh and updated.
Create a persona for your target audience
A good persona will help you build a stronger connection with your target audience. Imagine what your audience is like and what they need. This will help you craft effective copy that speaks directly to them. For example, create personas for the age group of your readers, the level of education they hold, and their occupation. You should also include information about their hobbies, children, and values.
A persona has certain basic characteristics that describe the ideal customer. These characteristics may include a name, a job title, a home, and other basic information. It can also include pain points and goals. Keep in mind, though, that just a list of characteristics doesn’t constitute a persona.
The next step is to break down your target audience into sub-personas. For example, if you sell running shoes, your target audience is athletes. Conversely, if you sell orthopedic sneakers, your target audience is older. In this case, placing both products on the same page could confuse potential customers.
Make it easy for people to sign up for your email newsletters
You can easily make people sign up for your email newsletters by adding a simple signup form on your site. The best place for this form is above the fold, where people can see it easily. You can include the signup form in almost every aspect of your digital marketing strategy, including website banners, blog posts, and even your website hero image.
Make sure the form is easy to use and fits the intent of the user. You don’t want to overwhelm people with a long form that requires too many details. Keeping the form short, to the point, and unobtrusive is best.
Once you’ve set up your signup form, you can send it to your whole list or to a specific email segment, like a list of people who share similar interests. When you’re ready to send the first newsletter, it’s best to select an option that lets you schedule the send date and time. A regular schedule allows people to make sure that they get the newsletters they want, without being bombarded with emails.
Make it easy for people to find the information they’re looking for
When you’re creating a website, it’s important to make it easy for people to find the information they are looking for. This means adding clear links to important pages, as well as a site map. It’s also helpful to include dropdown menus for navigation menus so users can quickly see the content under each heading.